Understanding Obesity changes everything.
Obesity is not a choice. It is a chronic medical condition driven by biology, hormones and genetics. Hayat exists to change how the UAE understands it.
Book Hayat health screening
DHA-licensed · Doctor-led · Completely free
This is a movement,
not a campaign
Hayat — حياة — means life in Arabic. It is a public health awareness initiative launched on 16 April 2026 across the UAE. Its purpose is singular: to change the conversation around obesity from personal failure to clinical reality.
Hayat is about education and a free health screening that gives every participant an honest, doctor-led picture of their metabolic health.
"Your body is responding. Not failing. Understanding the difference changes everything."
90 Days of Education
Continuous learning about obesity & metabolic health
Free Health Screening
InBody + OligoScan + Doctor consultation
Doctor-Led, DHA Licensed
Every interaction supervised by specialists
Historic Partnership
The first initiative of its kind between global giants and a UAE clinic
Obesity is a disease,
not a decision
Modern science has identified over 14 biological mechanisms that drive obesity, none of them are willpower. Here's what the evidence actually shows.
The hormonal drivers
Leptin
Signals fullness to the brain
Resistance builds over time, breaking the feedback loop
Ghrelin
Triggers hunger signals
Surges after weight loss, driving regain
Cortisol
Stress response hormone
Chronic elevation promotes fat storage
Insulin
Regulates blood sugar
Resistance drives metabolic syndrome
Myths vs reality
Obesity is caused by a lack of willpower
Just eat less and move more
If your BMI is "normal" you're healthy
Diets work long-term for most people
Obesity is a complex multifactorial chronic disease driven by hormonal, genetic and environmental factors, over 14 identified mechanisms. "Eat less, move more" is a 2-factor prescription for a 14-factor disease. Biology fights back after weight loss, every time. This was never about willpower.
Evidence based research
The science behind Hayat is built on peer-reviewed research, UAE-specific data and global health studies.
Three global forces,
one shared belief
This collaboration brings together leading institutions to support a unified vision for public health and awareness across Dubai and Abu Dhabi. When organisations of this scale align on a common purpose, it signals the importance of the message.
Eli Lilly
150+ years advancing metabolic medicine globally. Their involvement reflects a strong commitment to science-led progress in addressing metabolic health and obesity, supporting initiatives that aim to drive meaningful awareness and impact.
elegant hoopoe
30,000+ patients served. 4.2k five-star Google reviews. DHA-licensed and doctor-led. Serving Dubai and Abu Dhabi. The clinical home where education meets expert care and every assessment is guided by a licensed physician.
truBody® by Cutera
Part of a globally recognised aesthetic technology company known for innovation in energy-based medical solutions. With a presence in leading clinics worldwide, the brand represents a commitment to advancing non-invasive approaches in body and wellness care, supporting modern, science-led treatment standards.
Hayat in the press
Gulf News covered Hayat's launch as a landmark moment in UAE healthcare. A first of its kind initiative in the UAE where three industry leaders have come together for a free, community-focused public health awareness initiative addressing obesity as a medical condition, not a lifestyle choice.
Khaleej Times highlights how Hayat positions obesity as a chronic, complex condition requiring long-term, medically supervised management. The initiative delivers evidence-based content on the biology of obesity, metabolic adaptation, and behavioral factors without promoting specific treatments.
What you receive,
completely free
Every Hayat participant gets a comprehensive metabolic health picture. Not a sales pitch, not a quick check-up. A real assessment.
InBody Scan
Precision body composition analysis by Inbody 970. Muscle mass, body fat, water ratio, visceral fat.
OligoScan
Real-time mineral and heavy metal screening at the cellular level.
Doctor Consultation
One-on-one session with a DHA-licensed physician to review your results and next steps.
Virtual Doctor Consultation
Can't visit the clinic? Connect with a DHA-licensed physician online. Discuss your health concerns, review your lifestyle and receive personalised guidance, all from home.
Ideal for busy residents or anyone preferring a private, virtual-first approach to their health journey.
How it works
Reach out
Fill the form above or WhatsApp us directly, it takes 30 seconds.
Confirm your slot
Our team confirms your preferred date, time and location
Visit or connect
Attend your in-clinic screening in Dubai or Abu Dhabi, or join your online consultation.
Receive your picture
Get a full metabolic health report reviewed by a DHA-licensed physician.
The journey doesn't end with awareness.
Three steps. That's all it takes.
Understand
Obesity is a disease, not your fault. Recognising this is the most important first step. No blame. No guilt. Just clarity.
Speak up
One honest conversation with a doctor. No judgment. No pressure. Your free health screening at elegant hoopoe is waiting, that's all it takes to begin.
Start small
Just observe. The rest follows naturally. You don't have to change anything yet. Notice what you eat, how you sleep, how you move. One small shift leads to another.
hoopoe diet
Your daily health companion
- Personalised nutrition plans
- Guided workouts(home/gym)
- Sleep and stress tracking
- Calorie, steps and progress monitoring
- Yoga and meditation sessions
- Habit and lifestyle awareness
This is for you
Hayat is for anyone who wants to understand their body better. No prerequisites. No judgement. Just clarity.
You've been told your BMI is high
And you want to understand what that actually means for your body, beyond a number on a chart.
You're tired all the time
Your bloodwork looks fine, but something feels off. You want answers, not assumptions.
You want to understand your body
Before making any decisions about treatment, diet or lifestyle. You want the full picture first.
Diets haven't worked long-term
You've tried restriction, programmes and willpower. You're ready for a science-based approach.
You're planning for the future
Whether it's family planning, surgery prep or longevity. knowing your metabolic baseline matters.
You've felt judged, not helped
Hayat is a safe space. No judgement, no sales. Just a licensed doctor and clear data about your health.
Frequently Asked Questions
Yes. The InBody scan, OligoScan and doctor consultation are all complimentary. No hidden charges, no obligation to proceed with any treatment.
No. Hayat is a public health awareness initiative. The goal is understanding, not a number on the scale. No treatment is discussed unless you specifically ask for it.
InBody is medical-grade body composition analysis. It measures muscle mass, body fat percentage, visceral fat level, total body water and metabolic age, broken down by body region. It gives you a complete metabolic picture that BMI and the scale simply cannot provide.
elegant hoopoe has two locations: our flagship clinic in Jumeirah 2, Dubai and our Abu Dhabi branch in Al Kasir, Al Marina. Both clinics are DHA-licensed and doctor-led.
Approximately 45 minutes. The InBody and OligoScan are both quick and non-invasive. The doctor consultation follows and walks you through everything in full.
Our team will contact you to confirm availability at your preferred time. Online consultations are available Monday to Friday, 9am to 9pm Dubai time.
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